Everyone today sees the official micro-blog news from Zheng Renqiang 100 education 100 Education Department Deputy General Manager and General Manager of 100 study abroad Office statement of revocation statement also attracted a lot of media attention. As a peer, I saw 100 education as a year of change and try online education current problems and, by extension, behind the overwhelming nature of the online education, online education platform to create a benign operation, I wanted to share some personal views.
Breadth, online education is to subdivide it?
Youdao in the Academy this year, saw a lot of peers has inherent advantages a come up full "sweep", vocational education, K12 education, on education, early childhood education. I'm not saying what's wrong with this practice, but such "wide net" pattern involves the cost of capital, human giant, and needs to be broken down for each depth in the areas of cognition. To our own business experience, field of each population, demand, education services are very much different, wanted to make users satisfied with the achievements in each area, takes a great deal of effort and trying. Look at these entrepreneurs did when they encountered
On youdao school itself,, we deepening expand of pace more "sound", from 46 level courses started, operation mature Hou again slowly extended to IELTS, and TOEFL, and GRE, currently we of courses extended to this four class, looks less have incredible, but we hope slowly to, real touch clear each subdivision items of law and customer of core needs, real dug deep understood, build youdao School of boutique courses.
Of course, with a lot of peers, the industry is there are so many colleagues who specializes in one or two areas, their fields focus, intention, made a lot of achievements, give us confidence, like good future, vipabc.
Two platforms, how to build win-win ecology?
Online education operations, is an important principle "let professional people to do professional things." This focus on relationships in the teaching staff and platform. Having good teachers is core support for the development of online education platforms, are also key factor in attracting customers on the platform. We found a team of the best teachers in the field (not more), ask them to provide professional instruction and content, and our online platform and offers users bound through shared interests of cooperative relations.
This binding modes of cooperation, we can very well mobilize the initiative of teachers, but also through our input for teachers without reservations brought popularity and profitability.
Teacher-student, platform three-win is the future of online education, youdao schools want to provide more high-quality courses for learners at the same time, as well as more experienced teachers with teaching experience teaching of the provides a long-term Director of the teaching platform.
Three, how to get good traffic?
Traffic is always a pain and difficulty of online education, the fact is, no one can stand up and say it has been a good solution, we all felt in the way. Explore and find a traffic source has its own unique competitiveness, is building a business model one of the most important parts. The difficulty seems to me 100 education year, roots are they there are bigger problems in the flow model.
Educational flow generally has three modes: 1 mature brand (New Oriental online); 2, tools or community obtain its own flow, (Word, HJ); 3, competitive pay traffic buy;
For entrepreneurs, startup building a strong brand is very difficult, so we will need to understand how their own flow model for competitiveness.
We have seen some companies that do pay to promote good, such as Suntech and so on, their own exploration in addition to a more efficient use of flow than others, higher conversion rate, which is their core competency.
Of course, pure pay promotion, there is still a great deal of pressure and risk capital, the most secure method is needed to find a set of effective precipitation, method of obtaining a free user. Go way right from the start is based on tools and communities, access to a large number of free users, this is the most difficult for competing products, we go beyond the competitiveness;
Four, how to make sure that the user stay?
Traffic acquisition mentioned earlier is a difficult problem, but traffic acquisition more difficult and more important is the depth of the old user operations, which allow users to really stay. Core operating depth is to build user's trust and a better understanding of the users, let him believe that through its platform, he is happy to learn something useful.
This involves two aspects, one is quality, as we have said before, quality of teachers is the core of quality guarantee; the other is user experience. Each of our courses using the Internet fast iterative optimization of thinking of our courses. According to a curriculum of instructor and user feedback, iterative design curriculum and part of the follow-up, ensuring the quality of teaching and optimization, so as to enhance the user's reputation and results. In some zero-based courses, for example, according to the students ' need for online study room, these are all over the Internet for curriculum innovation. We are now mature product lines, NPS (Net Promote Score NET recommended value) can be stabilized at more than 60%.
Of course, ensure that users retain, deeper challenge is really to understand each student's aspirations and give them personalized education. This is a difficult issue, we try to study, based on user search word, reading content and word lists, and more, giving each student make a profile and provide more targeted services. Youdao dictionary of more than 400 million users a day to check the word times more than reading the contents of precipitation that we believe that these data, will give users a more efficient way of learning in the future.
New online education is bringing revolutionary changes for the education market, online education is itself a "business is difficult, more difficult to initiate" business, industry is in a very early stage. Brand, teaching staff, products, technology, users could not be a less, a is not weak. How to bring more high quality content and services to users, and generate higher revenue for teachers are needed next to each online education platform to think. Bujikuibu, without even miles away; the tide receded, learn who's swimming naked. Online education business colleagues wish that there will be a steady, together we are bringing the concept of a popular online education into a huge impact on education reality!
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