Metres from the path of internationalization since childhood, from the initial test China's Taiwan and Hong Kong markets by 2014 into the Singapore market, Lei said in an interview last year, millet to enter Malaysia, and Russia, and Turkey, and Brazil and other 10 countries in Asia, Europe, America, Africa is not included in the column.
Now, why millet are eyeing markets in Africa?
This was probably millet valued the potential of Africa's rapid growth of smart phones.
According to the global system for mobile communications Association (GSM Association) published reports from individual users and the number of mobile connections in the past five years, sub-Saharan Africa is the fastest-growing regions. By June 2014, 329 million unique mobile users in the region, penetration rate is 38%.
While the market research firm IDC data showed that African markets overall mobile phone sales in the first quarter grew by 66%, to 36 million units. One feature phone sales in the first quarter fell 20%, and Smartphone purchases total 47% growth.
IDC said the total smartphone sales in the Middle East and Africa this year are expected to reach 155 million units. Sy LAU using the Internet to tap the country s
And similar to the African market, millet in July 2014, to enter the same market size of India market.
Lei in India said in a media interview, chose to enter India market, first of all take into account India's market size. The world outside China, only India has more than 1 billion people. India economy is in a phase, compared to a lot of homogenization competition in the Chinese market, India competition in the Smartphone market is still modest, India elected to break the first stop in the international market.
Soon, millet consumer business model directly to India have a certain impact on the Smartphone industry, and has representation in the Chinese market, "seckill" hot scene.
In August this year, Remy has work with Foxconn technology group announced in India mobile phone.
Find a partner
In Africa, what is selling cell phones with millet?
Reportedly, millet's approach is to specify in the African Mobile in Africa as a dealer, responsible for 50 countries in sub-Saharan Africa's phone sales.
Public information, RJ for technology start-ups, President of Mobile in Africa • fansibantangke (RJ van Spaandonk). He had recently served as Executive Director of Core Group, and the Core Group is Apple distributors in 14 countries in Africa South of the Sahara.
Foreign media quoted fansibantangke as saying: "I think rice is currently one of the most exciting brand of mobile Internet, it is very much in demand for Africa's emerging middle class and income level. For high quality, low cost mobile technology in Africa has huge demand. In my opinion, millet is an enterprise can meet consumers ' needs. "
At present, Mobile In Africa has been established online stores in 14 countries, this millet has parallels in the China way of marketing.
Fansibantangke said: "the millet is a mobile Internet company, directly through the online channel for the public sale. We will try to copy that model in Africa. "
Recently, the Smartphone is quickly spread in Africa. Mobile phone sales in smartphones share is rising. Fansibantangke said that in South Africa, more than 50% for Smartphone mobile phone sales, Kenya levels are essentially similar. In Nigeria, the ratio is about 30%. This year, the 3 countries total smartphone sales of about 20 million.
This represents a huge market opportunity.
Millet whether upstream work in the international market, there is still a long way to go. And with international, also have lingering patent issues.
"Patent Wars millet rite. "In the media, including the newspaper interview, Lei about millet internationalization of patent issues.
"Patent war is almost part of the mobile phone industry heavyweight battle. "Lei said," look at the Apple suit was how many times, Samsung is litigation how many times, hitting each other to Apple and Samsung, patents are rules of the game in the Smartphone industry. We were sued, we have entered into scale. "
As part of the mobile phone industry the rules of the game, said Lei, millet phone on the first day, is expected to face patent battles, now millet phone time is too short, accumulation of patents takes time. "Rice patent issue more calmly, but expects a similar patent disputes will continue to 5-10. "
Millet co-founder, Lin said at the end of last year, millet in 2015 will be more than 2000 of invention patent applications, by the end of 2015 millet has more than 4000 patents. Millet's patents for Defense only, he suggesting, or millet will not use patents for crackdown on competitors.
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