2015, the slowdown in China's auto market showed a significant increase. Under this environment, achieved rapid growth in China's first two years Volvo cars (PO) group can avoid first half sales to 38,300, compared with micro-1.2%.
It is in this context, the night of July 8, Volvo's new SUV auto group new XC90 in the domestic market. This model introduced in 2002, and finally ushered in a generation for the first time in 13 years.
Despite the SUV boom has been going on for many years, increasingly fierce competition, but continued to be recognized as the biggest segment of the market. Volvo XC90, Volvo and Geely group has high hopes.
Although Volvo officials did not release sales targets, but J.D.Power predicted that new XC90 in 2015 in global markets sold 62,000 vehicles, which sold 4,500 cars in China.
Improve product competitiveness
Strictly speaking, new XC90 Volvo buying after the first book.
J.D.Power China Vice President, said Mei Songlin, General Manager of the company's financial Director, both for both Geely and Volvo in the revival of the global new XC90 would have significance. New XC90 's mission is to restore old XC90 depression market.
In 2014, the old XC90 halted. In 2012, 2013 and 20,143, and old XC90 sold 29,800 respectively in the global market, 23,600 and 13,500 vehicles. Old XC90 in China's market also showed the same trend. In 2012, 2013 and 20,143, and old XC90 in China sell 3,670, 2,495 and 1886 respectively, in front of the discontinued sales almost down to the bottom.
J.D.Power predicted that new XC90 in 2015 in global markets sold 62,000 vehicles, which sold 4,500 cars in China. Tencent's financial calculations, if the digital implementation, 2014 for Volvo's global sales and sales in China, can improve 10.4% and 3.2%, respectively.
Overall, Volvo showed stability in global markets in recent years to do well in a slow recovery process. To promote the brand to a highly, Volvo clearly needs the United States and China are two major markets. For a long time, Volvo was considered "ABB" gap on the main richness of product. Motion sensors in the future smarter cities improved
"Volvo in China currently in the second tier, in the face of slowing market growth, Volvo and other brands are facing unprecedented challenges. To meet the challenge of a new round, need is a competitive new products, new XC90 in China for dealers and consumers, are products of the snowy weather. "Mei Songlin said.
Among the luxury SUV
This 4-year research and development, spending $ 11 billion to build the new XC90 Volvo trying to a luxury SUV. The total listed 3 model 6 version of the T6 models, priced at somewhere between 798,000 yuan to 1.0178 million Yuan.
In addition to Volvo's safety has been the main label, intelligent Internet became another selling point for the new XC90. Volvo says the new XC90 is the world's first mass production with highly automated driving technology, intelligent Internet car.
According to the research and development Vice President of Volvo China Shen Feng introduced new XC90 with highly automated driving technology, is equipped with an automatic line and turned to ACC adaptive cruise control system for accessibility. This means that, not only will the new XC90 straight State according to the vehicle speed changes and adjust their speed in front, in the process of following the vehicle in front, as long as the roads have a clear lane markings, in 50km/h also can realize the automatic steering-assisted vehicle speed, vehicle always stay in the middle lane.
New upgraded version of the XC90 has applied the automatic parking system for PAP, and Sensus intelligent vehicle interaction systems.
"Volvo from the needs of consumers to use the Internet for the information highway, through the data sensors, electronic control units, and cloud computing, cars and people, cars and vehicles, vehicle and infrastructure connections, making the car with artificial intelligence, and ultimately drive, create a safer, more environmentally friendly and more efficient intelligent transportation eco-system. "Shen Feng said.
Priced too high?
Market analysts believe that high prices will affect the market for the new XC90, Mei Songlin, however it seems that this pricing has a point.
"The new Volvo XC90 basic representation of the highest quality, represented Volvo's brand image. From a strategic level, the pricing of competing products, must be maintained at a level. Some time the need for some adjustments to the product price, when you can go to the specific market performance. "Mei Songlin said.
He said new XC90 is now fully imported, directly lead to higher costs, to reduce the price in China, can only be achieved through localization. Once made, cost will be greatly reduced, corresponding to sales is expected to sharply increase, greater market space.
But Mei Songlin pointed out that new XC90 once made in the high-end market, or will directly affect Volvo's brand image, increase consumer buying concern. "Volvo wants brand new XC90 can help global recovery, such an important product, Volvo will not be implemented in the short term, China-made. "
Overall bullish attitude towards new XC90, but Mei Songlin reminds new XC90 to market still faced major adverse environmental factors.
First time problem is available. It cannot be denied that Volvo introduced a new SUV in China of late, although the space is huge, but the competition heating up, especially domestic brands in the SUV market has occupied a place.
"Apart from the competition and a possible slowdown in SUV, SUV market also appeared to buy models from large to small shift in these factors may adversely affect the market for the new XC90. "Analysis of pine forest.
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