Red Antler help startups build brand awareness

　　

　　You may have never heard of brand Red Antler, the company helped Birchbox and startups such as Foursquare rebranding, also home mattress company has played a significant role in the establishment of Casper. Casper was founded just 2 years, but its business model helped the company earn $ 20 million in 2014.

　　Casper in 2013, the start-up phase, found the Red Antler, let it help you build brand and strategy. Both companies recognize the first major challenge, if you also use the same company called Duke, could get into legal issues of Duke University.

　　How did the Red Antler helps a nameless company, established in the 2 years that I had $ 20 million in business from? the brand's agent to take the following three ways. Smart voice O2O might go in this direction in

　　1. build a reputation

　　From the hundreds of possible new names in the Red Antler recommended best cartoon "friendly ghost" (the friendly ghost) associated with that one. Because this is a contact on the front of and a little nostalgia.

　　Of course, in addition, the company name on the graphic design, also caught the eye as far as possible, so that different people can have different experiences.

　　2. focus on the benefits to consumers

　　At first, Red Antler is no policy will be placed on the product, but in a better sleep will bring a better life, this concept. Why? because the consumer does not care about the scientific details, they used mattresses just wanted to get a good night's sleep, better sleep and helps them to do other things.

　　So Casper has been molded into a lifestyle brand, not just the mattress.

　　3. non-conventional marketing

　　Because Casper to persuade consumers that a mattress for everyone, so Red Antler advertising strategies based on different roles, such as humans, animals, and even dinosaurs.

　　They injected a sense of humor and sense of surprise in the brand, brand decision, they will be thinking, people will not look forward to what this problem from the mattress.

　　Now Casper's goal is to become a sleep-related brands. Now, the company is no longer in the early start, it will continue to cooperate with the Red Antler, the development of new products.