On September 8, looking for guest mentor, the valiant founders Xu Xiaoping, China, organised by the Beijing News "O2O outlet and trap" Forum keynote speech. He said entrepreneurs need not be too concerned about capital winter, down products, do the service of the people, will eventually win. In addition, he also called on entrepreneurs to increase during the winter period "internal strength".
Telephone pole advertising is one of the earliest O2O
Xu Xiaoping, O2O is an ancient thing, but from the standpoint of commercial civilization, it has only just begun, the wind did not blow.
"Stuck on street poles of Identity document forgery, treatment of sexually transmitted diseases, advertising is one of the earliest O2O, posted on a telephone pole is on the line, as soon as you find them O2O completed. "
Xu Xiaoping quipped, if these people who telephone poles all the information collected, do an APP, that each of these businesses are not going to stick lamp, and transactions safer and more subtle. "Of course, without a legitimate. "
"Today everyone can see O2O, is advertising on the pole before, now is advertised on applications and the Internet. "In his view, O2O is only now spreading and sharing this link, add a dimension, have a means to an end, from the standpoint of commercial civilization, O2O has only just begun, the wind has not.
The Chinese saying, "good wine needs no Bush", Xu Xiaoping thought, every inch a bartender wants to sell a little bit more, even if it is through a form of self-expression to allow more people to enjoy your wine, and enjoy your services and products. But at that time there is no better means of disseminating information and sharing it.
Xu Xiaoping said that anything will be found, there is trial and error, and that any problems can only be solved in new tests, finally found the most effective way to accomplish the ultimate business communication and information sharing.
In addition, Xu Xiaoping believes that entrepreneurs can see community where there is lack of defects, inefficient, and then to try to solve the problem. "Though always desperate to go, but at least every time we always have great hope. "
Capital winter emergence of more mature business environment
Capital encounter winter, Xu Xiaoping thought has little relationship with the entrepreneur, he urged entrepreneurs to practice "internal strength", as long as the product is good, service is good, the essence of business is close to the business, money can be found when it's cold.
"The bubble and squeeze go flashy, unreal things, leaving behind a solid entrepreneur. "Xu Xiaoping pointed out that making people rethink the essence of business capital of winter, is actually a lot of good, it ushered in the entrepreneurial environment, China will be more mature, entrepreneurial thinking is more real, eventually allowing entrepreneurs to more safely, confidently, with basis on the road to their own business.
In his view, after the winter, entrepreneurial qualities will be more robust, everyone will give entrepreneurs a as the entrepreneur's ability to upgrade.
"The great marketing and great promotion is to get down to the products and services, which is one of the most fundamental values, has nothing to do with capital in winter or summer, you continue to behave, this is a season, a temperature or pace of life. "Xu Xiaoping said.
In interactive sessions, entrepreneurs asked: "financing of winter is coming, this massive burning money companies how many get through?"
In this regard, said Xu Xiaoping, there's no need to worry about successful companies, "anyway, people are rich at the expense of, let them burn, this is another way to solve the problem. "
Cannot control the scalp only death
For China's widespread cheating O2O scalping, Xu Xiaoping said he strongly condemned the acts of scalping, "scalping it certainly is bad, it is no good to anybody, including the scalps of men, is ultimately the interests of all, and so I think entrepreneurs need to invent a way to prevent scalping. "
"If entrepreneurs cannot control the acts of scalping, it can only be death. "Xu Xiaoping tells the story of his own experience:" in a foreign country, a very handsome Uber driver is mysteriously and I said let me brush, I said no, I am a glorious investor, I cannot allow employees to eliminate the company. "
Xu Xiaoping expressed his disdain for any entrepreneur, not to honour, say exaggerated things and fall short, "we, as a fund used to tell our project, told all the entrepreneurs, no need to cheat, fraud is not good, and that your follow-up financing, hiring is not a good influence. "
In his speech, Xu Xiaoping called on entrepreneurs to face the outside world when the heart can set the target too high, you can imagine the future as tall as the Himalayas, wide blue sky, but should stick to doing what. He believes this is the most basic kind of values spread.
"I have said a Word, things can fail, man cannot afford to fail. Many projects of entrepreneurs seriously working capital turnover, if not the result of human character, we will always support him. "Xu Xiaoping said.
Questions and answers
"Most entrepreneurs doing things"
Entrepreneurs: some people say that drops the Group hungry mass burn but no viable business model, why Chase O2O, and where profit model?
Xu Xiaoping: when I had a revenue model, but before you spend money to make money. All funds not give money? usually return at least 5 years later, they also know that burn patterns. Drops is a revenue model, but competition forced it to subsidies; the group is has its own business model.
Entrepreneurs: are you after the 00 and judgment and is expected, after going to do very well in the market?
Xu Xiaoping: after the more than 20 years old now, so age is not a determining boundaries of entrepreneurs, think of Bill Gates, Mr Zuckerberg were born after that year concept, is 99 years old created a great career, so age is not a problem, but your pattern, your abilities, your team's ability to do things. 5050 innovation and entrepreneurship competition
Of course after 00, after the consumer habits in terms of the same as we do not, for example, my habit is the street for a dollar to buy a fruit pancakes, after the Eagles ye sirloin, they upgrade. You have to meet them, this is the endless opportunities.
Entrepreneur: you mentioned American product is your favorite. My question is what do you value most are the advantages of investment projects?
Xu Xiaoping: mainly the ability to do things, tell me a story, there was a young man he took me 45, this is his sixth start doing dumplings, I said let me eat your dumplings eaten, eating his dumplings I feel I didn't eat Chinese dumplings, how delicious it is, which is to have the ability to do things.
Making people rethink the essence of business capital of winter, is actually a lot of good, it ushered in the entrepreneurial environment, China will be more mature, entrepreneurial thinking is more real, eventually allowing entrepreneurs to more safely, confidently, with basis on the road to their own business. --Xu Xiaoping
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