Once in a monologue on Twitter had had a lot of generation, born in resonance--when I was young, we have no iPad, no iPhone, no computer. But we felt very happy and rich than it is now.
More people than the words "tears" is, Twitter picture height reduction of innocent childhood scenes, full of tension have small partners in the comics, photo wall, antique radio, of course, most importantly, put an essential bully in the middle game.
If you are with a group of people nostalgic looking little fighter back into the video game market, it is not realistic, because bullies know bright, not nostalgia into purchase behavior. But the good news is, bully never truly left, this time even more hope for the revitalization of the brand launched a bully phone.
China's mobile phone market is very lively and very cruel, in 2014, no one would have thought that domestic mobile phone brand, 540, and 140 of them still die in obscurity. Bullies find themselves in such a market environment there feeling? Lei Feng network interviewed Cassidy group company Chairman Yuan Zhihui, the following dialogue transcript (original cut):
Why bullies do phone?
Lei Feng: "bully is from when to begin preparations for cell phones? From preparatory to the listed how much time has been spent? "
Yuan Zhihui: "by the end of 2013 strategic planning began, starting in early 2014, we have spent a lot of time to do market research, mobile GA is September in 2014, the whole process almost a year. "
Lei Feng: "from strategic plan to enter the mobile phone market took only a year's time, which has to do a cell phone quickly. "
Yuan Zhihui: "in Shenzhen, if only to make a product, a month can make a product that, coupled with the Ministry into two months, and as we prepare for the year should not be in a hurry to make a product. Because Cassidy and the brand still has a certain reputation and history, we will not blindly into an industry, if entered, it must be well prepared. "
Lei Feng: "that time of the year, Cassidy and mainly do what? "
Yuan Zhihui: "include market research, such as when to cut into the market and choose what channels of distribution"
Lei Feng: "was how the opportunity to bully can do phone? "
Yuan Zhihui: "happens to be the transition from 3G to 4G, we recognize that consumers will usher in a change of height, industry could face a shuffling, such opportunities for our brand to start Help. "
Lei Feng: "transition from 3G to 4G are the problems faced by the industry as a whole, and Cassidy had never had cell phones, there is little reason to support small fighter to do so? "
Yuan Zhihui: "the mobile phone industry is a very quiet industry Smartphone integrates many functions, whether it is hardware or software, Smartphone development, there are still a number of variables, Cassidy and looked through the phone can reshape the brand image, after following the games and learning, usher in a new spring. "、
Lei Feng: "in addition to brand, bullies do phone or what? "
Yuan Zhihui: "from we research of results view, line Shang now is millet a alone big, line Xia of words also has OPPO, and step step high, and vivo, and Chinese cool joint,, and they compared, small fighter on $literal is has is strong of brand inspired force of, second, now phone industry of access threshold not high, small fighter not faced is big of technology resistance. "
Cassidy group company Chairman Yuan Zhihui
Cassidy phone why is this so?
Lei Feng: "bully now cell phones, and other brands of mobile phones look similar on the market, why is this happening? "
Yuan Zhihui: "because cell phones in terms of basic hardware configurations, it is difficult to have the big breakthrough, consumers will seek some changes in appearance, each of our products will be adjusted according to changes in the market, catering to consumers ' favorite. "
Lei Feng: "bully between the phone, design styles seem to be the lack of unity. "
Yuan Zhihui: "on the one hand, we are different phones are different teams responsible for design, on the other hand, in different times, phone, design will be different. "
Lei Feng: "refers to different design teams within the different teams was outsourced to different teams? "
Yuan Zhihui: "is our internal project team to complete the design work, we will exchange with each other, but decision-making power was in the hands of each group its own. "
Market response and channel?
Lei Feng: "listing from September 14 till now, Cassidy phone market response? "
Yuan Zhihui: "pre-Cassidy walked with other mobile phone brand is not the same, because the bully is not an Internet company, we start offline channels more, the Internet is just an auxiliary information, Terminal feedback, market reaction was very good. It's also about bully brand, many consumers give us a message saying, Cassidy and bought these three words. "
Lei feng's network: "there is no cooperation with the operator? " Alexander Mcqueen iPhone case
Yuan Zhihui: "we and the carriers to maintain a certain degree of relationship. "
Lei Feng: "from listing to now how much is shipped? "
Yuan Zhihui: "do not disclose, is still a little mysterious, orders of magnitude, not up to 500,000. "
Lei Feng: "bully phones in the 2015 goal is like? "
Yuan Zhihui: "in the mobile phone industry, we still is a recruit, we wanted to do a solid job in the early 2015, our goals realistic, is that on the Terminal, consumers can equate and present our line of mobile phone brands. Previously, many people may be out of ' bullies ' these three words of love, we wanted bully to phone the same as game of the year to become a national brand. "
Lei Feng: "this sounds very high. "
Yuan Zhihui: "that's because our starting point, after all, not the same as a new brand to precipitate and advocacy, for us, have a natural outlet, now standing at this draught, so long as we do the preparatory work. "
Lei Feng: "to achieve the height equivalent to the brand, now shipping, 2015 micropower cell phone should be at least 10 times, right? " Alexander McQueen iPhone 5 Case
Yuan Zhihui: "we have established market models and methods in terms of shipments, we are sure to achieve some breakthrough. "
Lei Feng: "that would be how much? "
Yuan Zhihui: "my goal at least this shipments exceeded 500,000. "
Lei Feng: "from the market in September 2014 until now, there is no two-quarter time, magnitude just haven't reached 500,000 units, the 2015 year exceeded 500,000 units are too conservative? "
Yuan Zhihui: "this 500,000 is a conservative estimate, then there is no upper limit. I think Cassidy still need low-key, and not to let rivals pay close attention to yourself in place. We layout complete, competitive resistance should be even smaller. "
Business scope and return
Lei Feng: "on Cassidy official website, see Cassidy and there are many other electronic products, these years are very widely to expand? "
Yuan Zhihui: "in recent years, Cassidy and disappear from public life to a certain extent, but in the electronics industry, Cassidy has been doing early childhood education, reading pens, learning the product, but these products don't have a cell phone that concern. Phone is now the bully's core business, aim is to revitalize brand image "
Lei Feng: "bully ever want to heavy video game market? "
Yuan Zhihui: "will be realized in the near future, we will be learning machines, games consoles, mobile phones together, we can revisit some childhood memories through the mobile phone. "
Lei Feng: "this ' return ' in effect a discount? "
Yuan Zhihui: "no, because people miss is more emotional. First, the bully's brand has been able to bring a memory. Second, our game is the times, if a person now to play Super Mario, Contra, and soon he was bored. We are also working on some new games, is still in the testing phase, I believe will soon be up. "
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