The Tablet, which is a now even Apple can't sell things. Cook said the market did not appear in public still saturated, and Apple will continue to increase investment in iPad product line, but consumers are not willing to pay for it.
Recently, the Apple iPad in the quarter and less than satisfactory results, third-party research firm IDC also took out the latest global Tablet shipments reports. Reports show that the second quarter of this year, global Tablet shipments only 44.7 million units, representing 48 million decline in the same period last year to 7%. Ranked in the top two bits of Apple and Samsung shipments decline more than 10%, Huawei and LG have made substantial growth of more than 1 time, but their share of the global volume for the industry not to 5% is utterly inadequate.
Since the first quarter of 2014 global Tablet shipments fell for the first time since the future of this category has always been questioned, much less now, Apple isn't going to. In today's scientific and technological community, Apple has a "delinquent into a magical" abilities. The most obvious example is, atrophy of the whole in the global PC market, while Mac is still able to maintain considerable growth. But it is clear that this ability had not been Tablet space "apparitions" is too long.
In fact, iPad began around 1.5 years ago. Since the first quarter of fiscal year 2014, iPad shipments reached 26 million units, business revenues climbed to 11.468 billion dollars of its peak, this category in Apple's overall performance under the background of rapid growth of "indiscriminate" up the Hill.
Us Apple iPad 6 quarter shipments and revenue data, we can see this trend, we are represented by a graph:
Chart corresponds to the foregoing data, showing since the first quarter of fiscal year 2014 iPad shipments and revenue data completed "final rose" after the performance trends. Compared to the fiscal year 2014 after three quarters of declines, the 2015 fiscal year's decline has become more pronounced. This trend and the calendar fiscal year third quarter generally depressed market, iPad shipments do this mental number line likely will be broken.
Above, the Apple iPad since its listing to date shipments and revenues overall. In the first quarter of fiscal year 2014, which in terms of shipments and revenues reached a peak, and at the just-concluded third quarter of fiscal year 2015, iPad performance level to roll back nearly 3 years ago.
Just over a year ago, people still talk about when will the iPad replace laptops, but things always die too fast. So, why is that?
First, of course, is Apple's own reasons. Present situation of domestic VR drags wheels
From products itself,, while, 9.7 inches of iPad Air is suffered from 12 inches of new MacBook of effect, 7.9 inches of iPad mini also and Apple recently released of 5.5 inches of iPhone 6 Plus formed has hedge; on the, regardless of is iPad Air 2 also is iPad mini 3, Apple are just for has small increased small fill, price also maintained high, hard on consumers produced new of purchase needs.
Meanwhile, compared with the major mobile devices iPhone and control Office MacBook,iPad are always in demand at a card in the middle of the market position. In fact, for many consumers, iPad video player plays more of a role, and such relatively low-frequency equipment used does not need to be updated every year. In addition, on 12-inch iPad Pro, rumors are also on the rise, many business users to take the cash.
Apart from its own reason, iPad is more of a threat from outside, rival Google natural bear the brunt.
In the consumer market, category rich, covering all price advantage makes Android Tablet iPad with absolute advantage in number and continued compression of the latter's market share. At the enterprise level, especially in the education market, cheap Chromebook market eroded the iPad in Europe and America, less entertaining, high security and competitive marketing strategies make it easier access to educational institutions and parents of all ages. According to research firm Gartner expects Chromebook global sales will reach 7.3 million units this year, the education market will contribute to one of the 70%, and the sales figures than in 2014 rose 27%.
Next is the Microsoft Surface, this threat is in the near future become "serious".
This was first published in June 2012, trying to redefine the laptop of equipment initially suffered a Waterloo. According to the IDC report, issued a year after the global quarterly sales of only a mere 300,000, Microsoft was forced to cut prices even on sale, and critics are not optimistic about its future.
However, starting from this year, with the Surface and Surface Pro 3 of 3 listing, Surface in terms of revenue continued to maintain more than 100% of rose, contribution to Microsoft's revenues also increased to around $ 900 million. According to industry estimates from upstream supply chain, shipments of this product category in 2015 is expected to surpass 4 million units in 2014, representing a growth of 1 time.
Here, to note two points:
1. Surface consecutive triple-digit growth is in tablet computers, including the iPad market under the background of general weakness or atrophy.
2. even under such growth, Surface, and the Windows Tablet PC market share remained small; in the second quarter, shipments and no 5 before entering the market, market share is less than 5%.
In fact, Surface is proved by consumer recognition tablet, laptop hybrid device market, also showed that compared to the iPad, perhaps Surface can assume the role of laptop buyers. In the enterprise market, the threat of Surface becomes more apparent. According to Business Insider recently published reports show, is currently in the United States only 18% of the corporate claim using the Tablet Office, but 50% other companies revealed plans to deploy these products this year. Compared to the iOS system, enterprises are more willing to adopt compatible Windows systems, after all, the PC is still the main commercial market.
Tablet computers will die is not a new argument, while iPad shipments falling seems to confirm this prediction.
When your Smartphone in the hands of more and more, the laptop in the bag when light, tablet in a more awkward. Atrophy of the whole iPad, Android camp halt, major technology vendors are energy and financial resources to more promising areas. Meanwhile, another new trend, including millet, many manufacturers have started to look to Windows, new Windows 10 system for the desktop platform to create an opportunity. But in terms of its current volume, Windows Tablet PC industry as a whole difficult to have a revolutionary impact.
For tablets, and transformation is imminent, but the Steering still seems to be the lack of an answer.
No comments:
Post a Comment